I was tasked with designing the brand: name, logo and packaging for a new sustainable, authentically Ethiopian Coffee brand.
I was inspired by the owners morals and views, in particular their stance against climate change and the reclamation of Ethiopian land.
I designed a concept based on protest and rebellion. A coffee so rich in flavour that it bites back. Its strong and authentic taste inspires your everyday early morning protest. I designed a brand manifesto for the main packaging design.
